"Product Involvement"의 검색결과 입니다.

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EasyAI “Product Involvement” 관련 자료

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"Product Involvement" 검색결과 1-20 / 1,875건

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Food Involvement and Food Neophobiain Tourists’ Experience of Local Food Products (Food Involvement and Food Neophobiain Tourists’ Experience of Local Food Products)

In general, food-related personality traits, such as food neophobia and food involvement, are s ... table characteristics and that individuals who are more highly involved with food are better able to ... -related personality traits of food neophobia and food involvement on local food experience at a tourist

논문 | 18페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

다운로드 장바구니
The Effects of Integrated Destination Personality, Selfcongruity, Product Involvement in Smart Tourism City (The Effects of Integrated Destination Personality, Selfcongruity, Product Involvement in Smart Tourism City)

natural landscape) to explore if there are some direct connections between tourism product involvement ... product involvement reaches a certain intensity, will the place attachment be generated and the ... ongruity. If self-congruity and functional congruity are formed, tourism product involvement will be s

논문 | 32페이지 | 무료 | 등록일 2025.03.10 | 수정일 2025.03.28

다운로드 장바구니
Is High Situational Involvement Always Resistant to the Utilization of Country of Origin Cues? : Joint Influence of Situational Involvement and Product Knowledge (Is High Situational Involvement Always Resistant to the Utilization of Country of Origin Cues? : Joint Influence of Situational Involvement and Product Knowledge)

was carried out to understand how situational involvement (SI) and product knowledge jointly affect ... ituational involvement (SI) and product knowledge jointly affect COO cues' influence on consumer's product ... COO cues' influence on consumer's product evaluation for a product made in two different Asian c

논문 | 26페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

글로벌지식마케팅경영학회(GFMC) Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

논문 | 6페이지 | 4,000원 | 등록일 2023.04.05 | 수정일 2023.04.06

다운로드 장바구니
INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

글로벌지식마케팅경영학회(GFMC) Mai Uno, Yuko Yamashita, Kyoko Fukukawa

논문 | 5페이지 | 4,000원 | 등록일 2023.07.17

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스포츠제품 관여수준에 따른 구매경로분석 (An analysis of purchase channel on involvement level of the sport product)

purchase channel of purchase decision making process by the sport product involvement. The purpose of the ... study was to examine the effects of product involvement level on consumers‘ information seeking c ... product involvement level. For this purpose, consumers who ever experienced to seek information

논문 | 12페이지 | 무료 | 등록일 2025.03.17 | 수정일 2025.03.28

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스토리텔링 광고에서 사실감의 효과 탐구 : 제품관여도의 조절적 영향을 중심으로 (The Effect of Verisimilitude in Storytelling Advertising : Moderating Effect of Product Involvement)

proposed that product involvement would have a moderating influence on the effectiveness of ... －verisimilitude group did. Second, the product involvement moderated the relationship between verisimilitude ... greater in the high－involvement product than in the lowinvolvement product. In conclusion and

논문 | 23페이지 | 무료 | 등록일 2025.03.12 | 수정일 2025.03.28

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저관여 상품의 패키지디자인 메인이미지에 대한 소비자 선호도 - 가정용 각티슈를 중심으로 - (Consumers` Preference toward Main Images of Package Design Involved with Low Involvement Product - Focused on Tissue-)

uggested results of the study on low involvement products, but it's difficult to find studies on ... package design of household items. Also, one of representative low involvement products, tissue box, is s ... design of tissue box, a low-involvement product, for consumers of tissue box. Due to the c

논문 | 16페이지 | 무료 | 등록일 2025.03.10 | 수정일 2025.03.28

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스칼라곱이 들어있는 어떤 구표면적분과 고전 스핀계 응용 (An Angular Integral Involving a Scalar Product and Its Application to Classical Spin Systems)

, Brychkov and Marichev and in Table of Integrals, Series and Products} by Gradshteyn and Ryzhik is

논문 | 6페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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Productivity vs. Quality Dichotomy of Software Development: An Empirical Study of the Impact of Work Effort, User Involvement, and Team Size, on Software Development Performance (Productivity vs. Quality Dichotomy of Software Development: An Empirical Study of the Impact of Work Effort, User Involvement, and Team Size, on Software Development Performance)

Performance of software development is measured by two major criteria – productivity and quality ... effort, (2) level of user involvement (3) team size– affect the performance of software development ... . The results suggest that productivity and quality of software development are affected in different

논문 | 15페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context (Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context)

The process of mass customizing a product online hugely eclipses with that of gift selection due to ... products to their close family and friends. Using a quantitative approach and a purposive sample, usable ... ustomized fashion product attributes as well as value perception of such products and, in turn, had an

논문 | 18페이지 | 무료 | 등록일 2025.03.18 | 수정일 2025.03.28

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연극관람객의 관여도와 공동생산이 연극공연 관련 속성 만족에 미치는 영향 (Influences of Play Audiences' Involvement and Co-Production on Satisfaction with Play-Related Attributes)

by investigating two important concepts: involvement and co--production. A self-administered ... onfirmed that both involvement and co-production were related to theater audiences' satisfaction with ... them by investigating two important concepts: involvement and co--production. A self-administered

논문 | 20페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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게임몰입감과 제품관여도의 상호작용효과: 게임 캐릭터가 광고효과에 미치는 영향 (Interaction Effects between the Game Engagement and Product Involvement: The influence of Game Characters on Ad Effectiveness)

investigate how game engagement, game character, and product involvement interactively influence c ... . Further, this study found that under the low product involvement condition, higher game engagement lead ... to more purchase intention than under the high product involvement condition. Both theoretical and practical implications are discussed in this study. 최영균

논문 | 20페이지 | 무료 | 등록일 2025.03.12 | 수정일 2025.03.28

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슬로건 유/무에 따른 광고효과에 관한 실험연구: 제품 관여도의 조절효과를 중심으로 (A Study on the Effects of Advertising Slogans : Focusing on the Moderating Effects of Product Involvement)

according to product involvement to understand the characteristics of advertising slogans as a c ... product involvement(high involvement vs. low involvement) on consumer's advertising recall, attitude ... advertising recall/purchase intention and product involvement were found significantly, but the

논문 | 30페이지 | 무료 | 등록일 2025.03.16 | 수정일 2025.03.28

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상피세포성장인자 수용체 신호전달 경로를 경유한 투실라곤의 호흡기 MUC5AC 뮤신 생성 조절작용 (Involvement of Epidermal Growth Factor Receptor Signaling into the Regulation of Airway MUC5AC Mucin Production by Tussilagone)

We investigated whether tussilagone, a natural product isolated from Tussilago farfara, sign ... product isolated from Tussilago farfara, significantly affects themRNA and protein expression levels of

논문 | 7페이지 | 무료 | 등록일 2025.03.20 | 수정일 2025.03.28

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지역축제의 매력성 및 관여도가 관광객충성도에 미치는 영향- 2018 마산어시장수산물축제를 중심으로 - (The Effects of Local Festival of Attraction and Involvement on Tourist Loyalty A Focused on 2018 Masan Fish Market Marine Products festival -)

festival attraction and involvement on tourist loyalty inMasan Fish Market Marine Products festival. A ... atisfaction and tourist loyalty. Second, the involvement of Masan Fish MarketMarine Products festival ... total of 380 questionnaires were distributed tovisitors to Masan Fish Market Marine Products festival

논문 | 23페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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PRICE DEALS AND BRAND EQUITY: THE ROLE OF PRODUCT INVOLVEMENT

글로벌지식마케팅경영학회(GFMC) Rachata Rungtrakulchai

논문 | 12페이지 | 4,300원 | 등록일 2016.04.02 | 수정일 2023.04.05

다운로드 장바구니
The effects of involvement with South Korean culture on familiarity, image, and behavioral intentions among Generation Y consumers in Tanzania (The effects of involvement with South Korean culture on familiarity, image, and behavioral intentions among Generation Y consumers in Tanzania)

involvement) familiarity (destination and product), image, and behavioral intentions (intentions to ... food involvement) familiarity (destination and product), image, and behavioral intentions (intentions ... The goal of this study is to empirically investigate the interrelationships between involvement (i

논문 | 20페이지 | 무료 | 등록일 2025.03.11 | 수정일 2025.03.28

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인터넷 문맥광고(contextual ad)의 효과에 관한 연구 (Effects of Contextual Advertising on theConsumers’ Attitudes Toward Advertising,and Product, and Purchase Intention)

and non-contextual ads in terms of two types of contents and product involvement levels. An online ... ads) and contents and product involvements. It turned out that there were interaction effects ... between two types of ads and contents and product involvements. It means that the differences in

논문 | 41페이지 | 무료 | 등록일 2025.03.05

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브랜드 슬로건 메시지의 소구유형과 제품 유형이 브랜드 태도 및 구매 의도에 미치는 복합적 영향에 관한 연구 (A study on complex effects of brand slogan message appeal types and product types on brand attitude and purchase intention)

effect of product involvement(low, high). Survey data collected from 160 man and women in their 20s-30s ... emotional slogan on a hedonic product. Third, the moderating effect of product involvement on ... product with rational slogan while low involvement group showed the highest purchase intention of hedonic

논문 | 13페이지 | 무료 | 등록일 2025.03.16 | 수정일 2025.03.28

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