중공업회사(CAT) 발표자료

소개글

중공업 회사인 CAT을 발표한 내용입니다
SWOT을 포함한 자료가 있으니 사용하시기 바랍니다

목차

1. intro
2. history
3. old problem
4. previous strategy
5. today`s caterpillar
6. market analysis
7. swot analysis
8. porter`s model
9. problem
10. business proposal
11. other proposal

본문내용

1. The heavy construction equipment industry
-earthmovers (bulldozer, loaders, excavator)
-road building machines (paver, motor grader, mixer)
-mining-related equipments (off high-way truck, mining shovel)
-buildings, power plants, manufacturing plants, infrastructure projects

2. Why Caterpillar is successful
-among earthmover-hydraulic excavators 45%
-replacement part (“attachments”)
-marketing joint venture (ex. Mitsubishi heavy industry) widespread distribution & service network

참고 자료

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