Special circumstances

소개

[Special circumstances]에 관한 내용 정리본

목차

1. Crisis Management Media Relations
2. Media Training the Untrainable
3. What to do when the media goes too far

본문내용

Reporters , media outlet go too far
They cross the line from aggressive to offensive
They insist on publishing facts that have been corrected by reputable sources

When reporters get offensive
find the proper way to deal with that situation
When the Media ignores the facts
Considering use of “advertorials”
whether your client are actually being negatively influenced by the media coverage

참고자료

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