[영문]현대자동차 경영전략

소개

MBA 수업중에 작성한 Report 입니다.
총 40여장으로 구성되어 있으며 최근 자료를 토대로 체계적인 경영전략을 구성하였습니다.
파워포인트 디자인과 이미지 또한 수준급입니다.
당연히 교수님께도 좋은 점수를 맞았습니다.
모든 문서는 영어로 작성되었습니다. 이점 유의하세요~

목차

Part I
-Company Overview
-Company Performance
-Strategies
-Countries Invested In
Part II
-About China
-Beijing Hyundai in CHINA
-How to Attract Investment In China
-Challenges to Hyundai Motor

본문내용

Company Overview
-Company Background
-Company History
Company Performance
- Financial Performance
Strategies
- Key Strategic Issues
1. Globalization
2. Economies of Scale
3. Great 5 theory : Only 5 auto maker can survive
4. Competitors are getting bigger
- through M&A and strategic alliance.
- Strategic Analysis

Countries Invested In
-Performance in Emerging Market

참고자료

· “Beijing Hyundai settle dispute with CFA.” 19 October 2004.
· http://www.chinadaily.com.cn/english/doc/2004-10/19/content_383663.htm; Accessed 3 December 2006.
· “Beijing modern automobile limited company survey.” Beijing-Hyundai.
· http://www.beijing-hyundai.com.cn/looknew/hyundai/intro.asp; Accessed 3 April 2006.
· Chang, Peter. “Hyundai China JV To Invest $600 Million In New Plant.” Automotive
· News. 9/13/2004, Vol. 79, Issue 6111, September 13, 2004, p55.
· http://accent.beijing-hyundai.com.cn/index.htm; Accessed 3 April 2006.
· http://www.beijing-hyundai.com.cn/looknew/photo/WAIGUAN.HTM; Accessed 3 April 2006;
· http://www.elantra.com.cn/pic.html; Accessed 3 April 2006.
· http://www.worldlingo.com; Accessed 3 April 2006.
· http://worldwide.hyundai-motor.com/; Accessed 3 April 2003.
· http://hukumusume.com/366/world/pc/all/100.htm; Accessed 3 April 2003.