[마케팅 국제]NTT docomo 의 기업 분석

소개글

핀란드 MBA과정에서 팀리포트 입니다. NTT docomo에 대해서 여러각도로 business unit, stock price, value chain, fince force model 등 다양하게 분석해 놓았습니다

목차

INTRODUCTION
HISTORY OF DOCOMO
BUSINESSES
Voice Services
Data & Multimedia Services
Future Services
GEOGRAPHICAL PRESENCE
Subsidiaries & Alliances
VALUE CHAIN
Value Chain Competitive Advantages
INDUSTRY & COMPETITOR ANALYSIS
Industry
Competitors
DOCOMO FINANCIALS
Stock Price Development
Financial Analysi
R&D Expenditures
Comparable Valuation
SWOT
STRATEGIC CONSIDERATIONS
Future Scenarios
CONCLUSION & RECOMMENDATIONS
REFERENCES LIST

본문내용

The main purpose of this case is to investigate NTT DoCoMo뭩 (DoCoMo) situation today and analyse comparative advantages in its operations and strategies. Based on our findings we give some recommendations as to which strategies DoCoMo should pursue going forward. We begin by giving a brief overview of DoCoMo뭩 history and continue by providing the reader with a summary of DoCoMo뭩 business segments, geographical presence and corporate structure. By this we strive to map DoCoMo뭩 current position in the mobile market and provide some insight into how this position was obtained. Thereafter, we analyze DoCoMo뭩 value chain and its competitive advantages, followed by an analysis of particular characteristics of mobile market and its most relevant competitors. In order to assess DoCoMo뭩 financial situation we look at its past share price performance and a brief overview of its profitability drivers. DoCoMo뭩 financial situation in relation to its direct and indirect ...

참고 자료

Steinbock, Dan. 2003. Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace. AMACOM. New York.

NTT DoCoMo 20-F SEC Annual Report, July 2003

NTT DoCoMo Annual report 2003

BusinessWeek Online: Amazing DoCoMo ?International Edition, 17.1.2000

http://www.nttDoCoMo.com

http://yahoo.multexinvestor.com/FullDesc.aspx?target=/stocks/quickinfo/companyprofile/fulldescription&ticker=DCM

http://www.asiaweek.com/asiaweek/technology/2000/1201/tt.DoCoMo.html

http://www.hoovers.com