진로이즈백 마케팅 분석 리포트(영문)

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"진로이즈백 마케팅 분석 리포트(영문)"에 대한 내용입니다.

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‘Jinro Is back’ is low-alcohol product, launched by Hite Jinro in 2019, is a newtro-emotional bottle design and toad character that targeted the millennial generation, which are used in marketing. It also stimulated the nostalgia of middle-aged people with a similar design to the past career diseases. The disadvantage is the problem due to the use different shape of bottle and the existence of competitors, and the high market share of about 50percent, the popularity of newtro, and toad characters.
‘Like the first time’, the company launched a low-mainstream product against ‘Jinro Is Back’, and it gained huge popularity by targeting millennials with limited edition marketing and hashtag marketing in collaboration with popular rapper Yumtta. The presence of the biggest competitor, ‘Jinro Is back’, is the biggest drawback and the softness of swallowing with the lowest alcohol is the advantage.

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