[E-business] Electronic Commerce and Business

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목차

1) INTRODUCTION
2) 7C’s of CUSTOMER INTERFACE DESIGN
2.1) CONTEXT
2.2) CONTENT
2.3) COMMUNITY
2.4) CUSTOMIZATION
2.5) COMMUNICATION
2.6) CONNECTION
2.7) COMMERCE
3) BUSINESS MODEL
3.1) VALUE PROPOSITION CLUSTER
3.2) MARKET SPACE OFFERING
3.3) RESOURCE SYSTEM
3.4) FINANCIAL MODEL
4) PARTNER’S GIVE/GET MATRIX
5) BUSINESS OPPORTUNITY
6) CONCLUSION
7) REFERENCES

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INTRODUCTION

The Internet offers the opportunity to buy and sell almost anything. ‘The e-Commerce market is important but is currently only a small percentage of the overall retail market’ (Whitely, D., (2000), pg 155). But with the ease and low-cost advantages of e-Commerce, it is certainly sure to grow. This is the same case with sports websites going online to do business. Golf is a rapidly becoming popular sport among various age-groups. That is one of its main advantages as it appeals to every age group and both sexes. ‘Golf is extremely well positioned to remain as one of the sports with the highest participation rates. The link between golf and business has never been stronger.’(http://www.recsport.sa.gov.au/pdfs/fact05.pdf).

In US alone, 30 million golfers spend about $10 billion on course fees alone per year. Adding expensive equipment, clothing, videos, books, instructors, travel, memorabilia, advertising, and other markets generated by the "sport," we see that golf is important from an economic perspective (http://www-personal.umich.edu/~luriea/intro.html). This creates an opportunity for online golf sites to be successful.

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