벤쿠버에 있는 로덴호텔(Loden Hotel Vancouver)에 대한 분석 그리고 경쟁자와의 비교(SWOT), 그리고 타겟마켓을 지정하고 호텔을 홍보하는 내용에 관한 프로젝트입니다. 광고마케팅 수업에서 용의하게 쓰일 것 같아서 공유합니다.

소개

"벤쿠버에 있는 로덴호텔(Loden Hotel Vancouver)에 대한 분석 그리고 경쟁자와의 비교(SWOT), 그리고 타겟마켓을 지정하고 호텔을 홍보하는 내용에 관한 프로젝트입니다. 광고마케팅 수업에서 용의하게 쓰일 것 같아서 공유합니다."에 대한 내용입니다.

목차

1. MARKETING AUDIT
1) Property Analysis of The Loden Hotel
2) Competitor Analysis
3) Marketplace Analysis of the City of Vancouver

2. ADVERTISING PLAN 
1) Basic Advertising Strategy 
2) Public Relations Stunt
3) Newsjacking 

3. References

본문내용

MARKETING AUDIT
Property Analysis of The Loden Hotel
Guestrooms
The Loden Hotel has 77 guestrooms and offers eight types of accommodation
.Loden Signature - The most economical available in a King bed, two Queen beds, or two Double beds and a wheelchair accessible feature option.
.Signature Corner – Spacious and bright corner rooms with two full-sized floor-to-ceiling windows providing exciting views from the rooms.
.Park Vista - Situated facing North Vancouver, offering views of Stanley Park, North Shore Mountains, and the Coal Harbour Marina.
.Garden Terrace - Located on the second floor offering the view of the garden and waterfall.
.One-bedroom Suite – Six, spacious 800 square-foot suites with a separate sleeping and living area and could accommodate up to 4 people. 
.Halo Penthouse – Two, spacious 1,400 square-foot luxurious penthouses with its own powder room, pantry, dressing area, and private terrace.

참고자료

· http://www.theloden.com/
· https://www.tripadvisor.ca/Restaurant_Review-g154943-d2399483-Reviews-Black_Blue-Vancouver_British_Columbia.html
· https://www.hotellesoleil.com/vancouver/home/
· https://www.pinnacleharbourfronthotel.com/
· https://www.statcan.gc.ca/en/start
· https://www150.statcan.gc.ca/n1/daily-quotidien/201210/dq201210b-eng.htm
· https://www2.gov.bc.ca/gov/content/data/statistics/people-population-community/census
· https://vancouver.ca/news-calendar/population.aspx
· https://www.destinationvancouver.com/
· https://www.destinationvancouver.com/
· https://vancouver.ca/files/cov/social-indicators-profile-city-of-vancouver.pdf
· https://www.britishcolumbialocal.ca/cities/vancouver-