(영어 레포트) 호텔 고객 선호도 운영 연구 (Introduction to Research)

소개

호주 그리피스 대학교(Griffith University)
Introduction to Research 수업 기말 레포트 입니다.

주제는 호텔 고객 선호도 운영 연구에 대해 작성되었습니다.

그리피스 대학교 재학 중 작성했던 레포트입니다.
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목차

1. Introduction
2. Research methods
3. Results
4. Conclusions / Recommendations
5. Reference list

본문내용

Introduction
Griffith University has established a four and a half star teaching hotel to give knowledge and skills to students, who have studied tourism and hospitality since 2002. Their customers purpose to stay at the hotel can be separated into two groups, which are business and pleasure. The hotel has provided services and facilities such as a wireless internet service for business traveller and a tour booking service for the pleasure traveller. As a result there will be different needs according to their purpose to stay. Accordingly, the hotel should prepare customer-oriented facilities for high customer satisfaction and increased revenue.
The research was done through survey and IPA analysis by event and facilities management of Griffith University Hotel for development of their service and facilities. They had requested a survey to business and pleasure travellers to know the specific level of satisfaction and importance of facilities and to find differences in the results between two types of travellers. Moreover, facilities were separated into four parts; performing well, need of attention, over-resourced and no issue.

참고자료

· Levenburg, NM & Magal, SM 2004, ‘Applying Importance-Performance Analysis to Evaluate E-Business Strategies among Small Firms1’, E - Service Journal, vol.3, no.3, pp.29-50.
· Veal, AJ 2006, Research methods for leisure and tourism, 3rd edn, Pearson education publishing, Great Britain.