태국시장 사업성 분석 리포트 (영문자료)

소개

"태국시장 사업성 분석 리포트 (영문자료)"에 대한 내용입니다.
태국시장에 K-box 라는 가상의 콘솔게임기를 판매하기 위한 시장분석을 담은 영문자료입니다.

목차

1. Challenges
2. Target market
3. Projected sales
4. Operations
5. Entry Modes
6. Marketing Campaign
7. Final Analysis

본문내용

1. Challenges
* Demographics
The population of Thailand is 67,091,089. The population is large enough to create a big market which is big enough to enter. (...) and that tells us that there would be enough people who can afford our product.

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2. Target market
Our main target market is people aged between 15 and 35. Among those people, we thought that 70% of male population would enjoy video games, and 10% of female population would enjoy video games. According to the economic distribution status data, 34% of the GDP distributed to 13.2% of the population in industry, 52.7% of the GDP distributed to 46.1% of population in service, and 13.1% of the GDP distributed to 40.7% of population in agriculture.

참고자료

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