다음과 카카오의 M&A

소개

"다음과 카카오의 M&A"에 대한 내용입니다.

목차

Ⅰ. Background of M&A
(1) Daum
(2) Kakao

Ⅱ. Process and changes of merger

Ⅲ. Stock price and Performance after merger

Ⅳ. Conclusion

본문내용

Ⅰ. Background of M&A
(1) Daum
Daum started as Internet Venture Business in 1995. Its initial business model was Intranet Development Service and income from this service was invested to Internet Service. In 1997, the company unveiled a free e-mail service called ‘Hanmail’ which was free and convenient to use compared to mail based on paid PC communication at the time. Also, Daum launched ‘Café’ service based on about 1 million members of Hanmail. Success from Hanmail and Café service made Daum Korean No.1 portal site. However, since Hanmail’s popularity waned, Daum gave up its first place portal share to Naver with ‘Knowledge In(지식 In)’ in 2003 and the gap has been steadily widened, Daum falling to No.2 in later years.

참고자료

· 이민교, 박진우 (2018). 카카오와 다음의 합병. Korea Business Review, 22(4), 49-78.
· 김유정 기자, ‘10년 만에 100만 배 성장한 카카오’, “조선비즈”, 2020.05.04, https://biz.chosun.com/site/data/html_dir/2020/05/01/2020050100787.html, 2020.12.21.