SCP모델을 이용한 탄산음료 산업분석 및 소다스트림 기업 분석 영문 리포트(Analyzing Carbonated-Soft-Drink industry by using the S-C-P model)
- 최초 등록일
- 2020.12.09
- 최종 저작일
- 2018.05
- 8페이지/
MS 워드
- 가격 1,000원
소개글
"SCP모델을 이용한 탄산음료 산업분석 및 소다스트림 기업 분석 영문 리포트(Analyzing Carbonated-Soft-Drink industry by using the S-C-P model)"에 대한 내용입니다.
목차
1. Analyzing Carbonated-Soft-Drink industry by using the S-C-P model
1) General environment
2) Structure and Conduct
3) Performance
2. Environmental threats in CSD industry
1) Threat of substitute products
2) Threat of supplier
3) Threat from existing competitors
3. SodaStream’s opportunities for the sustained competitive advantage
1) Technological leadership
2) Preemption of strategically valuable assets
3) The creation of customer-switching costs
4. Conclusion
본문내용
Executive summary
In this report, I will discuss and analyze the SodaStream's opportunities and threats.
First, I will analyze the CSD industry by using the S-C-P model and discuss the threats that exist in CSD industry from the concept of environmental threats.
Second, after finishing this process, I will analyze how did the SodaStream overcame the threats and gained the competitive advantage in the CSD industry as a strong substitute for the CSD.
Thereby, I will finally discuss the opportunities that SodaStream can take to gain the sustained competitive advantage in the emerging industry.
1.Analyzing Carbonated-Soft-Drink industry by using the S-C-P model
Before we discuss the SodaStream's threats in the CSD industry, we should know about the CSD industry. In this process, I will use the concept of S-C-P model.
The S-C-P model is the theory that general environment surrounding industry determines the structure of the industry and the structure of the industry determines the strategy of the firm in the same way and the strategy finally determines the firm’s performance.
참고 자료
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