샤오미 경영전략 보고서

소개

[해외MBA 경영전략 보고서]
대륙의 실수 샤오미는 더 이상 실수가 아니다. 샤오미의 성장 전략 분석 및 미래 제안

목차

1. Company Introduction
2. The Founder, Lei Jun
3. Key Issues
4. External Environments
5. Internal Environments
6. Strategic Options
7. Recommendations

본문내용

Xiaomi was established in April 2010. It headquarters in Beijing and sells smartphone, laptops and other consumer home electronic appliances such as IoT(Internet of Things) related devices. Its logo MI stands for Mobile Internet. Xiaomi is very famous for its relatively low or reasonable price with an average standard of product quality (cost-effectiveness). Especially in South Korea, after it was called as “mistakes by continent (China)*”, it became more popular. These days many South Koreans tend to buy products of Xiaomi such as smartphone, air purifier, band, power bank and so on.

참고자료

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