기업윤리가 그들의 이윤에 미치는 영향(로레알, P&G, 존슨&존슨)

목차

1. Introduction
2. Effect of ethical behavior
3. Regaining: case 1,2
4. Consumer Trust: Case 3
5. Does acting ethically really work?
6. A successful outcome of ethical action
7. Conclusion

본문내용

In modern society, there are a huge number of companies in our lives and their impact on society and individuals is very significant. But in some cases, a larger number of solid companies lose their reputations and whole achievements in a day. There may be many reasons, but in this paper, it will approach ethics. These days, individuals and societies really care of corporates’ ethic. Even sometimes the direction of corporate success and failure may differ depending on the ethical movement of a company. However, it very is debatable whether implementing ethics of the corporates really have an effect on their profit or not. But I strongly agree that ethical behaviors of businesses affect their success or achievements. This is because people are very sensitive whether companies do ethical actions or not. In the following essay, both sides are discussed in detail and compared with crucial cases.

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