E.A and Question

목차

Ⅰ. Introduction
Ⅱ. Background of the case
Ⅲ. Answers to Question

본문내용

Ⅰ. Introduction

Electronic Arts is one of the largest and most profitable third-party video game makers.
Electronic Arts is an American developer, marketer, publisher and distributor of video games headquartered in Redwood City, California, USA.

Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games.

In 2011 Electronic Arts was the world's third-lagest gaming company by revenue after Nintendo and Activision Blizzard. Currently, EA develops and publishes games under several labels including EA sports titles, Madden NFL, FIFA, NCAA Football, NBA Live.

Other EA labels produce established franchises such as Battlefield, Need for speed, The Sims, Medal of Honor, as well as newer franchises such as Dead Space, Mass Effect, Dragon Age, Titanfall and Star Wars: Knights of the Old Republic, produced in partnership with LucasArts.

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