International product strategy, 상품 생산 전략 (영어버전)
- 최초 등록일
- 2017.02.14
- 최종 저작일
- 2014.09
- 29페이지/
MS 파워포인트
- 가격 3,500원
소개글
국제 경영론 - 다국적 기업의 상품 생산 전략에 대한 소개와 장단점, 예시를 담은 글입니다.
목차
1. globalization standization strategy (소개, 장단점, 기업 예시)
2. localization strategy (소개, 장단점, 기업 예시)
3. internatioanl strategy (소개, 장단점, 기업 예시)
4. transnational strategy (소개, 장단점, 기업 예시)
5. References
본문내용
What Is It?
: Firms who engage in global business entails producing the same product for the national as well as the International markets with only minor changes in attributes.
“one size fits all”
Global Standardization strategy
Standardization
- The concept emerged in the 1960’s and then again resurfaced in the 1980’s
- Has been adopted very effectively by many Japanese and European firms which have experienced higher levels of product and process innovations
- Can lead to having a rationalized product line which includes only a few core global brands.
참고 자료
https://wiki.smu.edu.sg/1213T2is427g1/Failures_in_South_Korea:_Walmart
http://contentstrategy101.com/contents/creating-useful-information/localization/
http://en.wikipedia.org/wiki/KFC_in_China
http://www.slideshare.net/Hjyotsana/standardization-and-customization
http://smallbusiness.chron.com/global-standardization-marketing-25939.html
http://www.smartinsights.com/online-brand-strategy/international-marketing/best-content-localisation-strategy/
http://www.gala-global.org/what-localization
