· 문화진 (2002), “시청각 자극에 의한 뇌파조절이 단기기억력 향상에 미치는 효과,” 숙명여 대 대학원 논문
· 손정락(2005), “신뢰와 건강,” 한국심리학회지, 91.
· 윤상연, 한성열(2008), “권위주의적인 사람은 항상 권위에 복종적일까?:권위주의 성격에 따 른 권위관계 상황별 복종의 차이,” 한국심리학회지, 42-44.
· 이학식, 김장현(2006), “브랜드 수식어의 플라시보 효과: 제품 관여도와 제품지식의 조절적 역할,” 홍익대학교, 90-93.
· 이현우 역(Robert B. Cialdini, 2002), 설득의 심리학(Influence), 서울:21세기 북스
· 최병태(2005), “교사의 권위: 지적권위와 직위상의 권위를 중심으로,” 충남대학교 인문과학 연구소, 387-389.
· 최종덕(2006), “플라시보 효과를 통해 본 의학과 문화의 상관성,” 상지대학교, 22.
· 최준서 역(Emile Coue, 1922), 자기암시(Autosuggestion), 경기도 이천:하늘아래
· Beecher, H. K.(1955), "The Powerful Placebo," Journal of the American Medical Association, 159(17), 1602-1606.
· Borsook, David and Lino Becerra(2005), "Placebo: From Pain and Analgesia to Preferences and Products," Journal of Marketing Research, 42(November), 394-398.
· Buckley, W.(1967), Sociology and modern systems theory, Englewood Cliffs, NJ: Prentice Hall.
· Cartwright, D.(1959), A field theoretical conception of power, In D. Cartwright(Ed.), Studies in social power. Ann Arbor, MI:Institute for Social Research.
· Churchland, Particia S.(1989), Neurophilosophy: Toward a Unified Science of the Mind-Brain, MIT press.
· Crow R., H. Gage, S. Hampson, J. Hart, A. Kimber, and H. Thomas(1999), "The Role of Expectancies in the Placebo Effect and Their Use in Delivery of Health Care: a Systematic Review," Health Technology Assessment, 3(3), 1-108.
· Evans, F. J.(1974), "The Placebo Response in Pain Reduction," in Advanced in Neurology, J.J Bonica, ed. New York: Raven Press
· Evans, F. J.(1985), "Expectancy, Therapeutic Instructions and the Placebo Response," in Placebo: Theory, Research, and Mechanism, L. White and B. Tursky, and G. E. Schwartz, eds., New York: Guilford.
· French, J. R. P., Jr., and Raven, B.(1959), The bases of social power. In D. Cartwright(Ed.), Studies in social power (pp.150-167), Ann Arbor, MI:Institute for Social Research.
· Hughes, John, T. W. Smith, H. W. Kosterlitz, linda A. Fothergill, B. A. Morgan and H. R. Morris(1975), "Identification of Two Related Pentapeptides from the Brain with Potent Opiate Agonist Activity," Nature, 258, 577-579.
· Irmak, Caglar, Lauren G. Block, and Gavan J. Fitzsimons(2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work," Journal of Marketing Research, 42(November),406-409.
· Kienle, Gunver, S. and Helmut Kiene(1999), "The Power Placebo Effect: Fact of Fiction?", Journal of clinical epidemiology, 50(12), 1311-1318.
· Kirsch(2004), "Conditioning, Expectancy, and the Placebo Effect: Comment on Stewart-Williams and Podd," Psychological Bulletin, 130(March), 341-344.
· Lewin, K.(1951), Field theory in social science, New York: Harper.
· Milgram, S.(1963), Behavioral study of obedience, Journal of Abnormal and Social Psychology, 67, 371-378.
· Milgram, S.(1974), Obedience to Authority, New York: Haper&Row. London: Tavistock.
· Staats, Peter, Hamid Hekmat, and Arthur Staats(1998), "Placebo Effects on Pain: Negative as Well as Positive," Journal of Pain and Symptom Management, 15(4), 235-243.
· Shapiro, A. K.(1961), "Factors Contributing to the Placebo effect," American Journal of Psychotherapy, 18, 73-88.
· Shiv, Baba, Ziv Carmon, and Dan Ariely(2005a), "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research, 42(November), 383-393.
· Stewart-Williams, Steve and John Podd(2004), "The Placebo Effect: Dissolving the Expectancy Versus Conditioning Debate," Psychological Bulletin, 130(March), 324-240.
· Weber, M.(1972), Wirtschaft und Gesellschafi. J. C. B. Mohr.
· Wickramasekera, L(1985), "A Conditioned Response Model of Placebo Effect: Prediction from the model," in Placebo: Theory, Research, and Mechanism, L. White and B. Tursky, and G. E. Schwartz, eds., New York:Guilford.