파리바게트 마케팅 분석

목차

1. NEW PRODUCT: Hand-made Burger
2. Set Market and Product Goal
3. Target Market
4. Possession of product
5. 4P Strategy
6. Estimated Income Statement
7. Estimated income statement table

본문내용

* Set Market and Product Goal
Product: “ Paris Burger ”
- handmade high quality Burger
- french-style (French bread, cheese, sauce)
- available at lunch and dinner time
- with individual choices about ingredients (sauce, cheese, etc.)
- additional French Fries

Differences to competitive Burgers (McDonalds, etc.)
- higher quality
- fresher and tastier

참고 자료

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