Pest, Present, and Future of iPhone in Japan

소개

- MLA스타일 기반 논문 (모든 인용 출처 표시, 표절 프로그램 통과 완료)
- 일본에서의 아이폰의 과거와 현재 위상
- 일본 통신사와 통신 환경 등을 포함한 다각도 분석
- 일본에서의 사업 확장을 위한 전략 제안

(본문내용 11페이지 & 도표, 그래프, 자료 및 참고문헌 9페이지)

목차

1. Pest and Present of iPhone
2. SWOT ANALYSIS
3. PEST ANALYSIS
4. PORTER FIVE FORCES ANALYSIS
5. DIAMOND MODEL
6. FUTURE OF IPHONE

본문내용

Pest, Present, and Future of iPhone in Japan
Since June 29, 2007 when the first iPhone was introduced by Apple in the United States, seven different models of iPhone have been released every year except 2008. Despite the death of Steve Jobs, the founder of Apple, in 2011, iPhone has firmly remained all around the world and new iPhone 6 is ready to be launched at the end of this year. IPhone has received widespread support but, in recent years, Apple and Samsung have been neck-and-neck in the world smartphone market. Nevertheless, there is one country where iPhone dominates the whole market. It is not the United States but Japan.
In July 2008, Apple launched iPhone 3G as its first iPhone in Japan through SoftBank's mobile network, the third biggest Japanese carrier following NTT DoCoMo and KDDI. Since then, for three years, SoftBank exclusively sold Apple’s products such as iPhone 3G, iPhone 3GS and iPhone 4 (Duwell).

참고자료

· Ashcraft, Brian. “How Apple Is More Japanese Than Japan.” Kotaku. 26 June 2012. Web. 21 Aug. 2014.
· Chen, Brian. “Free, Video-Enabled iPhone 3GS Charms Japanese Consumers.” WIRED. 18 Aug. 2009. Web. 18 Aug. 2014.
· Chen, Brian. “Why the Japanese Hate the iPhone (Updated).” WIRED. 26 Feb. 2009. Web. 17 Aug. 2014.
· Docomo Online Shop. NTT DOCOMO, n.d. Web. 20 Aug. 2014.
· Duwell, Ron. “Japan’s Big Three Carriers Explained – SoftBank.” TechnoBuffalo. 27 Oct. 2013 Web. 17 Aug. 2014.
· And so on.