국내 광고 시장과 글로벌 브랜드

목차

1. Advertisement Status by Media
2. Advertisers
3. Advertising agencies
4. 2013 Best Global Brands

본문내용

Advertisement Status by Media
The following is total scale of the advertising market in Korea. According to the datas, it has been rising steadily. In terms of ATL, the scale is decreasing while BTL seems to be increasing according to the datas below.

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It is expected that the advertising market in 2013 will be negative growth. However, Smart digital medias only might grow in this year. The percentage of Internet advertising including search advertisement has surpassed the percentage of terrestrial TV channel from the second quarter in 2012.

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2013 Best ：Gldbal Brands
2013 Best Clobal Brands: A Deeper Dive
Select a brand or brands on the right for detailed analysis. Select from the drop -down menu below to compare the top 5, top 10 or top 15 brands; ch& top risers; or for a snapshot By sector

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