sony경영전략보고서 영어버전입니다.

소개글

sony의 경영전략과 성과를 분석하고 그에따른 개선점을 제시해봤습니다.
영어로 작성되어있습니다.

목차

1. Introduction
2. SWOT Analysis
3. Comparison
4. Cause of failure
5. Future directions

본문내용

Introduction
Management Strategy
Value Creation Management
Localization strategy
Separation of management and enforcement
Marketing Strategy
Diversification strategy of the business
Global technology management

Sony business division
• SONY Electronic
• SONY Ericsson
• SONY Computer Ent

<중 략>

SAMASUNG Management Strategy
Chosen strategy, key personnel
Balanced development of key business
distribution channel strategy : Supply Chain Management(SCM)

SAMASUNG Success factor
Brand Image Management

<이하생략>

참고 자료

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