Corning Glass Works International

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Corning Glass Works (CGW) is an American manufacturer of specialty glasses and ceramics. Established in 1851, the company has a long history of pioneering materials science and process engineering. From light bulbs, television tubes to cookware, the company's efforts in R&D led to continuous expansion and diversification of its businesses. By 1970's, the time setting of this case

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this can create confusion among conflicting strategies of the two managerial bodies, and the priority among their authorities can become a serious issue. Therefore, we concluded that hybrid structure would be a better solution for Corning. For France and Latin America, an independent geographic area division should be established to meet the unique, local needs within the market. At the same time

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