[A+PPT 오빠닭] 오븐에 빠진 닭 현황분석, 기업분석, STP, SWOT, 마케팅믹스 4P, 평가

소개글

[A+피피티]오븐에 빠진 닭 현황분석, 기업분석, STP, SWOT, 마케팅믹스 4P, 평가가 담긴 PPT 입니다.
실제 A+를 받았으며, 오빠닭 관련 조사하실 때 매우 유용합니다.

목차

Current Situation
SWOT analysis
Target Market Strategy
Marketing Mix
Evaluation Control

본문내용

Capabilities
1. Variable Side Menu
2. Distribution Supply Chain is Stable
3. Product management (high quality)

Resources
1. Knowhow of food industry(R&D)
2. National150 franchise
3. Brand awareness
Capabilities
1. Long cooking time
2. Insufficiency of CRM
3. None of Marketing

Resources
1. No Differentiation(Oven chicken)
2. Shortage of variety of special sauce
3. No franchise in 경상도, 전라도
1. Customers
Customers are more interested in oven
- based chicken because of Well-being fever
2. Competition
A lot of investment of R&D compaired

<중 략>

Beer 500cc coupon which can use just next time
Size up event & Free chicken event
Special packaging for chicken’s original feeling
Develop Set Menu for family consumers
Open-designed kitchen
Develop Health ‘무’

참고 자료

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