Nintendo 경영전략

소개

닌텐도의 과거, 현재 경영전략에 대한 분석 및 향후 전략 도출
음향도 포함한 애니매이션 효과와 닌텐도 제품 및 캐릭터 디자인 사용한 탬플릿을 하나하나 제작했습니다.
40시간 이상 걸린 영문 ppt 자료입니다.
내용도 내용이지만 닌텐도 관련 ppt 제작하실 때 수월하실 겁니다.

목차

1. History
2. Success of Nintendo
3. Key Success Factors
4. Marketing Strategies
5. Financial Achievement
6. Analysis (SWOT, 5 Forces)
7. Stragety Suggestion

본문내용

2. Product Strategy
Redesigned controller to make games easier to play.
IR sensors (used to target things on the TV screen) and a port.
Possible to add other controllers.

Strength
*Strong Brand Name
*High Returns
*Debt-free Status

Weakness
*Dependence on
Contract Manufacturers
*Low EPS
*Lack of Console Games

Opportunity
*Fast-growing U.S.
Software Market
*Indian Console Market
*Online Gaming Market

Threat
*Short Lifecycle
*Poor Durability

Risk of Entry by
Potential Competitors: HIGH
*High Brand Loyalty:
Emotional attachment to the characters
*Customer Switching Costs:
Difference in tech. standards

Rivalry among
Established Companies: HIGH
*Declining Demand:
Stagnant demand stimulates competition
*Industry Competitive Structure:
Very large overwrapping portfolio

참고자료

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