Whole foods market 기업분석 레포트

소개글

영문 기업분석입니다.

목차

Ⅰ.INTRODUCTION
ⅰ.About whole foods market
ⅱ.CEO & Brief history of whole foods market
ⅲ.Mission in terms of Whole Foods
ⅳ.Environmental Involvement
ⅴ.Organic/Natural food industry

Ⅱ. MARKET ANALYSIS
ⅰ.Industry assessment
ⅱ.Competition
ⅲ.Growth & share matrix
ⅳ.Target market & Segment variables.
ⅴ.SWOT analysis

Ⅲ. OPERATIONAL STRATEGIES
ⅰ.Whole foods market is environment-friendly company
ⅱ.Core value
ⅲ.Marketing

Ⅳ. CONCLUSION
Ⅴ. REFERENCES

본문내용

Ⅰ.INTRODUCTION
ⅰ.About whole foods market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the world`s leading retailer of natural and organic foods. The company operates 302 stores: 291 stores in 38 US states and the District of Columbia; six stores in Canada; and five stores in the United Kingdom.
The company offers a broad selection of perishable foods designed to appeal to both natural foods and gourmet shoppers. Most of its products are sourced from natural food vendors. Its product categories include seafood, grocery, meat and poultry, bakery, prepared foods, beer, wine and cheese, nutritional supplements, vitamins, body care and educational products, floral, pet products and household products.

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