노키아 마케팅전략 / STP/ SWOT/4P (영문)

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목차

Introduction
China Mobile Phone Market (1997-2002)

Ericsson
Ericsson in China Market
Ericsson’s Failure in China Market
The reason of Ericsson’s Failure

NOKIA
Introduction & Strength of NOKIA
NOKIA in China Market
NOKIA’s KSF

NOKIA
Future goal of NOKIA
Prospect of China mobile phone market
Strategic suggestions for NOKIA

본문내용

2-1
Introduction
China Mobile Phone Market (1997-2002)
Ericsson
Ericsson in China Market
Ericsson’s Failure in China Market
The reason of Ericsson’s Failure
2-2
NOKIA
Introduction & Strength of NOKIA
NOKIA in China Market
NOKIA’s KSF
3
NOKIA
Future goal of NOKIA
Prospect of China mobile phone market
Strategic suggestions for NOKIA
I
China Mobile Phone Market (1997-2002)
(만명)
The Number of Mobile Comm. Subscriber
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
Local Brand Market Share
(%)
1999 2000
- First China Local Mobile Phone Brand Launching
- About 10 China Local Brand Market Share 5%
2001-2002
- Local Brand Market Share up to 14%, 30% in 2002
Ericsson’s Failure
- Market share was decreased
Ericsson in China Market

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