KT 최신 외부환경분석

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KT의 최신 외부환경분석입니다.

PEST전략과 5force위주로

상당히 전문적이고 최신내용입니다.

external analysis하실 때 굉장히 도움이 될겁니다

목차

External analysis
1. Threat of new entrants
2. Threat of substitute products
3. Bargaining power of suppliers
4. Bargaining power of customers

본문내용

External analysis
1st level : general environment Opportunities and Threats
-concept
PEST(Political, Economic, Social, Technological)
Political : MNVO has come to action
KCC(Korea communications commission) is regulating global expansion
Economic : Communication market’s competitions is very severe.
Cored market is almost saturated
Collaboration with other companies. (Ex) JV)
Social : People wants fast and comfortable things.
More creative thoughts are preferred.
People are rational to price.
Technological : cloud computing
3w(wi-fi, wibro, WCDMA)
FMC(Fixed Mobile convergence)
2nd level : competitive environment
-concept
-5 force Frameworks
1. Threat of new entrants
networks, or MVNO business in the country.
By September 23rd, KCC (Korea Communications Commission) will prepare a complete set of guidelines and regulations for MVNO services.
MVNO(mobile virtual network operator)policy can make a diversity of competitors!!!
MVNO policy is that some companies could rent networks from MNO(SK, LG, KT) and provide mobile network services. Like games., music,.. etc.
There are no maintenance cost! Only they have to pay is the rental fee!
WHY ACCEPT?
Because the KCC announced this policy to defeat the oligopoly.
Also There’re some comments that maybe MNO(SK, LG, KT) won’t let MVNOs enter to profitable markets. They only let them enter to minor markets.
Presently, KT is providing MVNO services to Entaz which is a mobile contents provider.
http://www.koreaninsight.com/2010/08/kt-to-launch-korea%E2%80%99s-first-mvno-service/
2. Threat of substitute products
Local call : Sk broadband, LG U+
Long distance call : LG U+, Onse telecom, SK Broadband, SK Telink
International call : LG U+, Onse telecom, SK Broadband, SK Telink
High-speed internet : SK Broadband, : LG U+,, SO(system operator)
Mobile telecommuication : SK telecom, LG U+
Internet telephone(VoIP) : SK브로드밴드, SK networks, SK Telink, Samsung networks, LG U+,
IPTV : Sk broadband, LG U+

참고 자료

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