막걸리 영문 레포트

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막걸리 마케팅 영문 레포트 입니다.
목차 확인해 주세요^^

목차

Part Ⅰ
1. A Motive of Selection
1) Revival in Domestic Market
2) JINRO`s Big Success in Japan
2. Introduction of Makgeolli
1) The Features & How it`s made
2) History & Current trend
3) Health
3. Advance Background to Japan
1) Domestic market
2) Japanese Market

Part Ⅱ
1. Analysis of Japan Market Environment
1) Culture environment
2) Economical environment
2. Competitive situation in Japan`s market
3. Analysis of competitor.
1) E-dong brewing stock company - 이동주조(주)
2) Happoshu of Asahi Breweries, LTD.

Part Ⅲ
1. STP strategy
1) Market Segmentation
2) Market Targeting
2. SWOT analysis
1) Strength
2) Weakness
3) Opportunity.
4) Treat
3. 4C Marketing mix
1) Consumer value
2) Cost to the consumer
3) Convenience
4) Communication
4. 4P Marketing mix
1) Product
2) Price
3) Place
4) Promotion

본문내용

Part Ⅰ
1. A Motive of Selection
1) Revival in Domestic Market
The Makgeolli which had held back from beer and wine like imported alcohol has recently been increasing in terms of consumption.
We have confidence that Revival of Makgeolli that is watched can succeed in foreign market. That`s the one of reason why we selected Makgeolli.

2) JINRO`s Big Success in Japan
JINRO has been success with their own brand in Japan in which competition is highly intense and demanding way of consumers is complicated. These cretkeys are accurate distribution strategy, minute marketing strategy, high-price & high-quality strategy and continuous localization.
In a view of JINRO which earns Korean`s love has been success in Japan; Makgeolli has a chance of success as well. Therefore we had selected:
2. Introduction of Makgeolli
1) The Features & How it`s made
The color is white like milk and it has a tangy scent but tastes a bit sweet. Drink one glass after another and you might find your world spinning.

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