하이네켄 heineken case study (영문).ppt

소개

하이네켄 heineken case study (영문).ppt

목차

■ Introduction

- The world’s most international brewer

■ Company & Strategy

- Value in principles

- Strategy and goal

- Priorities

★ Marketing


■ Conclusion – 4p’s

본문내용

■ Introduction
The world’s most international brewer
One of the world’s great brewers
Began 145 years ago in 1864
Start to a small brewery in the heart of Amsterdam
By the 21st century, the small 19th century local
Amsterdam brewer has grown into a worldwide
business with a global brand,
employing more than 55,000 people.
Growing in emerging beer markets.
strategy
Values and principles
Respect
Enjoyment
Passion for quality
Business principles
Strategy and goals
1. To accelerate sustainable top-line growth.
2. To accelerate efficiency and cost reduction.
3. To speed up implementation : we commit to
faster decision making and execution.
4. To focus on those markets where we believe
we can win
Priorities
Key components of their growth strategy :
Marketing excellence and innovation
Play an important role in society and
in the communities
Hard to reach the highest environmental standards in the industry
★ Marketing
Virus marketing

참고자료

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