hermes, the example of art marketing(2)
- 최초 등록일
- 2010.05.21
- 최종 저작일
- 2010.05
- 3페이지/ MS 워드
- 가격 1,000원
소개글
This is written by English
It represents that the Hermes is good picture of art marketing
It includes some managerial concepts such as marketing strategy, value chain...
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본문내용
■ In Hermes Creative Award, how the value chain is operated?
(Chap. 8. The value chain, p.380)
As mentioned in the text book, the value chain is a major tool for identifying ways to create more customer value. By Michael Porter there are nine value-creating activities included five primary activities and four activities. This Hermes Creative Award is tool for examining the value-creating activity to look for improvements. For example, in this year the Hermes Creative Award is being held in Germany as the title of ‘Hannover Messe’. Through this event the Hermes Award is known for the innovative and creative award. These reactions of customers are helpful for creating and providing the marketing strategy in marketing department in Hermes.
참고 자료
-General description from hermes award website
(http://hermesawards.com/background.php)
-Advertisement copy
(http://imagesearch.naver.com/search.naver)