기업의내부능력과팀운영이신제품개발의성과에미치는영향에관한연구

소개

기업의내부능력과팀운영이신제품개발의성과에미치는영향에관한연구

목차

Ⅰ. 문제의 제기
Ⅱ. 기존 문헌의 검토
Ⅲ. 연구모형 및 가설
Ⅳ. 연구방법
Ⅴ. 결과 분석
Ⅵ. 결론

본문내용

Ⅰ. 문제의 제기
기업이 지속적으로 성장하기 위해서는 나날이 치열해져 가는 세계적인 경쟁환경 속에서 신시장과 신제품의 개발능력이 우수하여야 한다. 그리고 신제품이나 신시장의 개발능력 뿐만 아니라, 개발능력의 결과로 얻어지는 경영성과도 당연히 높아야 할 것으로 요구되고 있다. 이를 위해서 기업은 경쟁관계, 환경보존 문제, 기술의 급속한 변화, 다양한 소비자의 욕구와 니즈 등의 문제를 파악하여야 한다. 기업의 시장지향적인 혁신노력이 중요시되고 있으므로, 내부 능력 증진에 의한 신제품 개발은 경쟁력을 강화시키는데에 필수적인 과제가 되고 있다.
그런데 신제품 개발의 성공 여부는 기업에서 팀의 조직적인 능력에 의하여 영향을 받는다. 신제품 개발이 성공한 경우에 기업의 매출과 수익성은 늘고, 따라서 구성원들은 고무적이 되고 사기가 올라간다. 외부 환경적으로 볼 때에, 신제품이 성공하면 소비자에게 만족감을 주게 되며, 만족한 고객은 재구매를 시도한다. 이를 통하여 기업은 경쟁우위를 강화할 수 있다. 기업의 장이 국제화, 글로벌화



Ⅵ. 결론
경쟁적인 시장에서 제품은 다양성과 짧은 수명주기로 특징지워진다. 이것은 기술발전 및 고객욕구와 수요가 급격하게 변화하기 때문이다. 기업은 제품 차별화를 통하여 동적인 시장변화에 적응하여야 하고, 틈새전략을 이용하여야 하므로, 제품라인의 폭은 점차 넓어지는 경향이 있다. 따라서 기업은 신제품 개발에서 경쟁우위를 가지지 않으면 안 되게 되었다. 이를 위해서 최고경영자와 팀제에 의한 신제품 개발은 중요한 역할을 하고 있다.
본 연구에서는 신제품개발 프로세스에 있어서 최고경영자와 팀운영이 내부능력과 신제품 성과에 미치는 영향을 조사하였다. 제시된 가설은 부분적으로 채택되었으며, 결과분석에 근거하여 결론을 내리면 다음과 같다. 첫째, 팀운영은 최고경영자에 의하여 유의한 영향을 미치고 있으며, 이것은 계속해서 내부능력에 유의한 영향을 미치고 있다. 특히 최고경영자는 생산능력에 지대한 관심을 가져야 하며, 이것은 다품종 소량 생산시대에서 필수적으로 요구되고 있다.
둘째, 팀운영은 연구개발, 생산

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