DELL(델) 기업분석 마케팅 전략 case study (영문판)

소개글

델 기업분석

목차

Part 1 : The Company Dell
Problem and Challenge
Business and industry situation

Part 2 : Customer segments and competitors
Customer value-creation
Business/Marketing Strategy
Business Plan and Core competencies
Financial Data
Part 3 : SWOT Analysis
Customer Service and Technical Support
Sources of Competitive Advantage
Current Situation
Conclusion and Learning Evaluation

본문내용

Dell is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products.

Based in Round Rock, Texas, Dell employs more than 82,700 people worldwide.

1984 : Michel Dell founded Dell Computer at the age of 19 on a simple concept.
Selling custom configured PCs directly to customers, eliminated middleman markups and passing the savings to the customer.
1985 : Dell is one of the first computer company which send a technician to homes to service personal computers.
1989 : Dell introduces the first notebook computer (what will soon become a core product line for the company).

참고 자료

Thompson, Strickland and Gamble, “Crafting& executing strategy”, case 5, p. c-92 – c-115
www.dell.com
www.arstechnica.com/old/content/2008
www.business2.com
www.moneycentral.msn.com/investor
http://en.wikipedia.org/wiki/Dell
www.businessweek.com