퍼스널트레이너의 기대도가 고객만족 및 재구매의도에 미치는 영향 (The effect of expectation for Personal Trainer on customer satisfaction and re-purchasing)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 21권 / 3호 / 721 ~ 733페이지
· 저자명 : 조선령, 도금석

초록

This study's purpose is to identify the effect of expectation for Personal trainer, customer satisfaction and re-purchasing. For doing this, I have done a comparative analysis of disparity between expectation for personal trainer, customer satisfaction and re-purchasing in survey. People, who are personal training members of countryside ten fitness centers, selected as subjects from January until March 2012. It sampled 350 people using convenience sampling. But the number of using a final analysis is 331 people. It was ruled half-hearted answering out of final analysis. This study used a measure by questionnaire. The questionnaire is confirmed the validity of it as a meeting of experts, a preliminary inspection and a factorial analysis. The reliability of the results of questionnaire shows comparatively high by a=. 755～.846. The process for statistical treatment put to use in the program of SPSS 18.0 - a reliability analysis, a factorial analysis, F-verification, a variable analysis and a multiple regression analysis. As above, this study draws conclusions from the method and the procedure for this.
Firstly, the individual peculiarities of personal training members is distinguished from their expectation, customer satisfaction and re-purchasing.
Secondly, an expectation of personal trainer has effect on customer satisfaction and re-purchasing.
Thirdly, a customer satisfaction of personal training members has effect on re-purchasing

영어초록

This study's purpose is to identify the effect of expectation for Personal trainer, customer satisfaction and re-purchasing. For doing this, I have done a comparative analysis of disparity between expectation for personal trainer, customer satisfaction and re-purchasing in survey. People, who are personal training members of countryside ten fitness centers, selected as subjects from January until March 2012. It sampled 350 people using convenience sampling. But the number of using a final analysis is 331 people. It was ruled half-hearted answering out of final analysis. This study used a measure by questionnaire. The questionnaire is confirmed the validity of it as a meeting of experts, a preliminary inspection and a factorial analysis. The reliability of the results of questionnaire shows comparatively high by a=. 755～.846. The process for statistical treatment put to use in the program of SPSS 18.0 - a reliability analysis, a factorial analysis, F-verification, a variable analysis and a multiple regression analysis. As above, this study draws conclusions from the method and the procedure for this.
Firstly, the individual peculiarities of personal training members is distinguished from their expectation, customer satisfaction and re-purchasing.
Secondly, an expectation of personal trainer has effect on customer satisfaction and re-purchasing.
Thirdly, a customer satisfaction of personal training members has effect on re-purchasing

참고자료

· 없음