항공 여행객들이 지각하는 항공사의 지속가능경영이 기업이미지에 미치는 영향: 사회적 연결감과 기업신뢰의 매개효과를 중심으로 (Effects of Traveller’s Perception to the Corporate Sustainability Management on the Corporate Image of Airline : Focused on the Mediating Variable of Social Connectedness and corporate trust)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 25권 / 1호 / 207 ~ 229페이지
· 저자명 : 황혜진

초록

This study examines how travellers’s perception of sustainability management affects corporate image by considering the possible mediating effect of social connectedness to the corporation and corporate trust.
A total of 327 questionnaires responded was analyzed for empirical validation of the research hypotheses, and the results were found that corporate’s economic responsibility was the significant factor of customer’s perception to sustainability management influencing to corporate image positively.
In the relationships of sustainability management and social connectedness to the corporation, corporate’s social responsibility and economic responsibility were found to boost positive corporate image. Additionally, the social connectedness appeared to have positive correlation with corporate image.

영어초록

This study examines how travellers’s perception of sustainability management affects corporate image by considering the possible mediating effect of social connectedness to the corporation and corporate trust.
A total of 327 questionnaires responded was analyzed for empirical validation of the research hypotheses, and the results were found that corporate’s economic responsibility was the significant factor of customer’s perception to sustainability management influencing to corporate image positively.
In the relationships of sustainability management and social connectedness to the corporation, corporate’s social responsibility and economic responsibility were found to boost positive corporate image. Additionally, the social connectedness appeared to have positive correlation with corporate image.

참고자료

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