모험성 레크리에이션 추구 관광객의 행동지속의도 및 행동지속성에 관한 영향관계 연구: 계획행동이론을 중심으로 (A Study for the Relationships about Behavioral Adherence Intention and Behavioral Adherence of Tourists Pursuing Adventure Recreation: Focusing on the Theory of Planned Behavior)

서지정보

· 발행기관 : 한국호텔관광학회
· 수록지 정보 : 호텔관광연구 / 14권 / 1호 / 1 ~ 16페이지
· 저자명 : 윤설민

초록

The main purpose of this research is to predict behavioral adherence intention and behavioral adherence of adventure recreation, based on Theory of Planned Behavior(TPB). To this end an onsite survey was conducted to tourists who participated in adventure recreation for more than six months. The results of this study elicited some implications. The results of structural equation modeling about the effect relationship among constructs showed that most of research hypotheses are statistically significant except hypothesis 5(perceived behavioral control→behavioral adherence). Concretely, all exogenous variables of TPB had a positive effect on behavioral adherence intention. According to importance among variables explaining behavioral adherence intention, perceived behavioral control was first, followed by attitude toward behavior, and subjective norm. Also, the results of the effect relationship on behavioral adherence proved that the behavioral adherence intention had an impact on the behavioral adherence, whereas the perceived behavioral control did not have an effect on the behavioral adherence.

영어초록

The main purpose of this research is to predict behavioral adherence intention and behavioral adherence of adventure recreation, based on Theory of Planned Behavior(TPB). To this end an onsite survey was conducted to tourists who participated in adventure recreation for more than six months. The results of this study elicited some implications. The results of structural equation modeling about the effect relationship among constructs showed that most of research hypotheses are statistically significant except hypothesis 5(perceived behavioral control→behavioral adherence). Concretely, all exogenous variables of TPB had a positive effect on behavioral adherence intention. According to importance among variables explaining behavioral adherence intention, perceived behavioral control was first, followed by attitude toward behavior, and subjective norm. Also, the results of the effect relationship on behavioral adherence proved that the behavioral adherence intention had an impact on the behavioral adherence, whereas the perceived behavioral control did not have an effect on the behavioral adherence.

참고자료

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