전주 한옥마을 방문객의 전통문화 가치인식과 관광지 선택속성이 만족도 및 행동의도에 미치는 영향 (A Study on the Effects on Tourist’s Satisfaction and Behavioral Intention by Jeonju Hanok Village Visitor’s Recognition of Traditional Values and Selection Attribute Factors)

서지정보

· 발행기관 : 한국호텔리조트학회
· 수록지 정보 : 호텔리조트연구 / 19권 / 2호 / 121 ~ 140페이지
· 저자명 : 안세길

초록

A few theoretical and empirical studies have been researched regarding the influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention. The purpose of this study is to analyze the impacts of influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention among tourists who have visited Jeonju Hanok village and the impact on behavioral intention by tourist’s satisfaction. The results of this study are as follows. It is shown that the influences of recognition of traditional values on satisfaction is significant partially and the influences of recognition of traditional values on behavioral intention is rejected totally. It is shown that the influences of selection attribute factors on satisfaction and behavioral intention are both rejected. Tourist’s satisfaction is impacted on behavioral intention significantly.

영어초록

A few theoretical and empirical studies have been researched regarding the influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention. The purpose of this study is to analyze the impacts of influence of recognition of traditional values and selection attribute factors to tourist’s satisfaction and behavioral intention among tourists who have visited Jeonju Hanok village and the impact on behavioral intention by tourist’s satisfaction. The results of this study are as follows. It is shown that the influences of recognition of traditional values on satisfaction is significant partially and the influences of recognition of traditional values on behavioral intention is rejected totally. It is shown that the influences of selection attribute factors on satisfaction and behavioral intention are both rejected. Tourist’s satisfaction is impacted on behavioral intention significantly.

참고자료

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