관광객특성에 따른 매력속성과 만족도의 차이검정 및 관계연구 -남도음식문화큰잔치를 대상으로- (Study on Examination of Difference and Relation Between Attractive Atributes and Satisfaction by Characteristics of Tourists : Focusing on 'Namdo Food Festival')

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 27권 / 3호 / 385 ~ 398페이지
· 저자명 : 이인성, 양길승

초록

The purpose of this study is to examine whether or not there is any difference between the attractive attributes and the satisfaction by the characteristics of tourists (targeting tourists enjoying 'Namdo Food Festival'), and whether or not there is any significant relations between the attractive attribute and the satisfaction. To this end, both of documentary research and empirical research were carried out, and the empirical research resulted in finding out three factors such as attraction of local festival, service, and amenities as attractive attributes, and one factor as satisfaction. The result of the examination of the difference between the attractive attributes and the satisfaction by the characteristics of tourists such as sex, age, academic background, marriage, location, income level and job, showed that there was partially a significant difference. In particular, there was a very significant difference in terms of location, income level and job. Finally, the result showed that the attractive attributes recognized by tourists had a positive effect on the satisfaction. In conclusion, the tourists enjoying festivals consist of different classes of customers, and it is required therefore to prepare various festival programs in consideration of characteristics of tourists, and to look for ways to utilize surrounding area resources which are attractive other than the festival.

영어초록

The purpose of this study is to examine whether or not there is any difference between the attractive attributes and the satisfaction by the characteristics of tourists (targeting tourists enjoying 'Namdo Food Festival'), and whether or not there is any significant relations between the attractive attribute and the satisfaction. To this end, both of documentary research and empirical research were carried out, and the empirical research resulted in finding out three factors such as attraction of local festival, service, and amenities as attractive attributes, and one factor as satisfaction. The result of the examination of the difference between the attractive attributes and the satisfaction by the characteristics of tourists such as sex, age, academic background, marriage, location, income level and job, showed that there was partially a significant difference. In particular, there was a very significant difference in terms of location, income level and job. Finally, the result showed that the attractive attributes recognized by tourists had a positive effect on the satisfaction. In conclusion, the tourists enjoying festivals consist of different classes of customers, and it is required therefore to prepare various festival programs in consideration of characteristics of tourists, and to look for ways to utilize surrounding area resources which are attractive other than the festival.

참고자료

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