방한중국관광객의 지역축제체험이 관광지이미지, 관광만족, 축제애호도에 미치는 영향 (Impact of Local Festival Experience of Chinese Tourists visiting Korea on Tourist Destination Images, Tourist Satisfaction and Festival Loyalty)

서지정보

· 발행기관 : 한국마이스관광학회
· 수록지 정보 : MICE관광연구 / 14권 / 1호 / 39 ~ 58페이지
· 저자명 : 김성태

초록

The aim of this paper is to analyze the relationship among empirical factors of local festivals, tourist destination images, tourist satisfaction and festival loyalty, focusing on Chinese tourists visiting Korea. For this study, a questionnaire survey was implemented with 200 Chinese tourists who were visiting Korea to participate in the Cultural Tourism Festival on the IncheonㆍChina Day, securing 165 valid samples out of 200 questionnaires. According to the result of this research, it was possible to categorize the factors as follows. The four factors were derived from the local festival experience, such as fellowship, characteristics of entertainment, location and deviation from routine. The tourist destination images include two factors, such as humanㆍmaterial usefulness and attractiveness. And the tourist satisfaction and festival loyalty included one factor respectively. And the study hypothesis 1 was partially adopted, but study hypothesis 2 and 3 were fully adopted. Based on the analysis results, this study has presented the fundamental strategies to let the local festival grow to become an international festival and be activated.

영어초록

The aim of this paper is to analyze the relationship among empirical factors of local festivals, tourist destination images, tourist satisfaction and festival loyalty, focusing on Chinese tourists visiting Korea. For this study, a questionnaire survey was implemented with 200 Chinese tourists who were visiting Korea to participate in the Cultural Tourism Festival on the IncheonㆍChina Day, securing 165 valid samples out of 200 questionnaires. According to the result of this research, it was possible to categorize the factors as follows. The four factors were derived from the local festival experience, such as fellowship, characteristics of entertainment, location and deviation from routine. The tourist destination images include two factors, such as humanㆍmaterial usefulness and attractiveness. And the tourist satisfaction and festival loyalty included one factor respectively. And the study hypothesis 1 was partially adopted, but study hypothesis 2 and 3 were fully adopted. Based on the analysis results, this study has presented the fundamental strategies to let the local festival grow to become an international festival and be activated.

참고자료

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