중국관광객의 지각된 위험과 관광목적지 이미지가 관광행동의도에 미치는 영향 (The Perceived Risk of Chinese Tourist and the Tourist Destination Image Impact on Tourism Behavior Intention)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 30권 / 2호 / 39 ~ 54페이지
· 저자명 : 손애화, 김태숙, 박은아

초록

The purpose of this study is to analyze the effect of the perceived risk of Chinese tourist and the travel destination image to the tourism behavior intention.
A total 250 questioners were surveyed, collected from the 250 counts, and 200 valid questionnaires were used in the statistics of spss 21 packages.
The method to analyze was utilized to frequency, factor analyses, and regression analyses.
The results are as follows; first, the perceived risks were divided five dimensions as safety risk, time consuming risk, social custom risk, financial risk, cultural risk.
Second, social risk affects to negatively to the cognition image and cultural risk affects to negatively to the emotional image.
Third, the social custom risk affect to the tourism behavior intention positively and travel destination image affect to positively.

영어초록

The purpose of this study is to analyze the effect of the perceived risk of Chinese tourist and the travel destination image to the tourism behavior intention.
A total 250 questioners were surveyed, collected from the 250 counts, and 200 valid questionnaires were used in the statistics of spss 21 packages.
The method to analyze was utilized to frequency, factor analyses, and regression analyses.
The results are as follows; first, the perceived risks were divided five dimensions as safety risk, time consuming risk, social custom risk, financial risk, cultural risk.
Second, social risk affects to negatively to the cognition image and cultural risk affects to negatively to the emotional image.
Third, the social custom risk affect to the tourism behavior intention positively and travel destination image affect to positively.

참고자료

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