골프연습장 이용객의 서비스스케이프, 지각된 가치 및 애호도의 관계 (The Effect of Service Scape on Perceived Value and Loyalty of Customer of Golf Driving Range)

서지정보

· 발행기관 : 한국체육과학회
· 수록지 정보 : 한국체육과학회지 / 32권 / 2호 / 397 ~ 408페이지
· 저자명 : 정권혁, 김남식

초록

The purpose of this study is to understand the perceived value of users according to the service scape of the golf driving range, and furthermore, to find out what effect it has on the loyalty of the business when the customer has such an experience. This study were 250 users of golf driving range located in Gyeonggi-do. Of the collected data, 230 copies were used for the final sample of this study, excluding 20 copies that responded insincerely or inappropriately. First, it was found that the service scape of the golf driving range had a positive effect on the customer's loyalty. Second, the service scape of the golf driving range was found to have a positive effect on the perceived value of customer. Third, it was found that the perceived value of golf driving range users had a positive effect on customer’s loyalty. Fourth, the perceived value of golf driving range customer was found to partially mediate the relationship between service scape and loyalty. The conclusion presented in the golf driving range should strive to develop the service scape through active investment, and furthermore, to form a premium community among customers to increase the loyalty for the facility.

영어초록

The purpose of this study is to understand the perceived value of users according to the service scape of the golf driving range, and furthermore, to find out what effect it has on the loyalty of the business when the customer has such an experience. This study were 250 users of golf driving range located in Gyeonggi-do. Of the collected data, 230 copies were used for the final sample of this study, excluding 20 copies that responded insincerely or inappropriately. First, it was found that the service scape of the golf driving range had a positive effect on the customer's loyalty. Second, the service scape of the golf driving range was found to have a positive effect on the perceived value of customer. Third, it was found that the perceived value of golf driving range users had a positive effect on customer’s loyalty. Fourth, the perceived value of golf driving range customer was found to partially mediate the relationship between service scape and loyalty. The conclusion presented in the golf driving range should strive to develop the service scape through active investment, and furthermore, to form a premium community among customers to increase the loyalty for the facility.

참고자료

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