가족관광객 의사결정단계에 따른 속성인식과 관광지 선호유형 : 제주지역 가족관광객을 중심으로 (The study on perception of domestic and foreign destination attributes by decision-making process patterns of family tourists)

서지정보

· 발행기관 : 한국관광연구학회
· 수록지 정보 : 관광연구저널 / 22권 / 1호 / 67 ~ 82페이지
· 저자명 : 홍성화, 송재호, 양성국

초록

Family travel emerged one of the main travel pattern in Korea after legislation of five-day labor in a week. And family traveler has characteristics in their travel time or decision-making patterns like husband dominant, wife dominant, or joint decision. This study analyzed perception of domestic and foreign destination attribute by decision-making process patterns of family tourist, such as family life cycle or dominant patterns in family travel decision-making process. Using factor analysis, four factors were identified separatively in domestic and foreign destination attributes. And for establish the purpose of study it is used Chi-square test, n-way ANOVA and Logistic Regression. This study provides an important managerial implications for family travel considering their life cycle or dominant characteristics in decision-making process pattern.

영어초록

Family travel emerged one of the main travel pattern in Korea after legislation of five-day labor in a week. And family traveler has characteristics in their travel time or decision-making patterns like husband dominant, wife dominant, or joint decision. This study analyzed perception of domestic and foreign destination attribute by decision-making process patterns of family tourist, such as family life cycle or dominant patterns in family travel decision-making process. Using factor analysis, four factors were identified separatively in domestic and foreign destination attributes. And for establish the purpose of study it is used Chi-square test, n-way ANOVA and Logistic Regression. This study provides an important managerial implications for family travel considering their life cycle or dominant characteristics in decision-making process pattern.

참고자료

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