패션 기업의 비윤리적 행위가 소비자 실망감과 배신감 및 관계단절행동에 미치는 영향 –행위 심각성의 조절 효과를 중심으로- (The Effect of Unethical Behaviors of Fashion Enterprises on Consumer Disappointment, Betrayal, and Relationship Dissolution Behaviors -Focusing on the moderating effect of behavior severity-)

서지정보

· 발행기관 : 한국니트디자인학회
· 수록지 정보 : 패션과 니트 / 17권 / 1호 / 55 ~ 65페이지
· 저자명 : 박성희, 이선명

초록

The purpose of this study is to classify the concepts and types of unethical behaviors of fashion companies and to investigate the effect of unethical behaviors of fashion firms on consumer disappointment, betrayal and disconnection behavior, The results are as follows.
First, unethical behaviors of fashion companies have a significant effect on CEO related and service related to CEO disappointment, product related, service related, and marketing related factors.
Second, the behavioral severity between unethical behavior, betrayal and disappointment of fashion firms showed moderating effect, especially the meaningful value of betrayal.
Third, the disappointment and betrayal of the unethical behavior of the fashion companies influenced the negative and negative intention of the relationship.
First, the unethical behaviors of the fashion companies are the unethical behaviors related to the CEO, the unethical behaviors related to the products, the unethical behaviors related to marketing, the unethical behaviors related to the service, Unethical behavior, and service-related unethical behavior Second, the behavioral severity between unethical behavior, betrayal and disappointment of fashion firms showed moderating effect, especially the meaningful value of betrayal.
Third, the disappointment and betrayal of unethical behaviors of fashion firms influenced negative and negative intention of disconnection, especially negative intentions.

영어초록

The purpose of this study is to classify the concepts and types of unethical behaviors of fashion companies and to investigate the effect of unethical behaviors of fashion firms on consumer disappointment, betrayal and disconnection behavior, The results are as follows.
First, unethical behaviors of fashion companies have a significant effect on CEO related and service related to CEO disappointment, product related, service related, and marketing related factors.
Second, the behavioral severity between unethical behavior, betrayal and disappointment of fashion firms showed moderating effect, especially the meaningful value of betrayal.
Third, the disappointment and betrayal of the unethical behavior of the fashion companies influenced the negative and negative intention of the relationship.
First, the unethical behaviors of the fashion companies are the unethical behaviors related to the CEO, the unethical behaviors related to the products, the unethical behaviors related to marketing, the unethical behaviors related to the service, Unethical behavior, and service-related unethical behavior Second, the behavioral severity between unethical behavior, betrayal and disappointment of fashion firms showed moderating effect, especially the meaningful value of betrayal.
Third, the disappointment and betrayal of unethical behaviors of fashion firms influenced negative and negative intention of disconnection, especially negative intentions.

참고자료

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