우리나라 의류제품의 소매유통 구조 (Distribution Channel of Apparel Products in Korea)

서지정보

· 발행기관 : 한복문화학회
· 수록지 정보 : 한복문화 / 12권 / 1호 / 81 ~ 97페이지
· 저자명 : 황춘섭, 박은혜

초록

In order to collect information needed for comprehensive understanding of clothing distribution channel in domestic clothing market, the present study analysed the traits of distribution by the categories of clothing in terms of the type and the number of stores that each brand has. The study also examined the influence of turnover and capital size on the total number of stores. The study was implemented through content analysis. The categories of clothing examined in this study were women's formal wear, women's casual wear, men's wear, casual wear, sports wear, children's wear, and inner wear. Descriptive statistics, x² and stepwise regression analysis were employed for the analysis of the data. The results are as follows:
It was found that the number of stores has been increasing recently. In general, the number of stores offering high-priced product brands was smaller than that of low-priced product brands. The results showed the tendency that department stores and brand-owned stores has been decreasing since 1997. The distribution channels are becoming more varied in each category, and the number of brands using on-line channels has been increased consistently in all categories of clothing. The total number of stores is more influenced by turnover than capital size.

영어초록

In order to collect information needed for comprehensive understanding of clothing distribution channel in domestic clothing market, the present study analysed the traits of distribution by the categories of clothing in terms of the type and the number of stores that each brand has. The study also examined the influence of turnover and capital size on the total number of stores. The study was implemented through content analysis. The categories of clothing examined in this study were women's formal wear, women's casual wear, men's wear, casual wear, sports wear, children's wear, and inner wear. Descriptive statistics, x² and stepwise regression analysis were employed for the analysis of the data. The results are as follows:
It was found that the number of stores has been increasing recently. In general, the number of stores offering high-priced product brands was smaller than that of low-priced product brands. The results showed the tendency that department stores and brand-owned stores has been decreasing since 1997. The distribution channels are becoming more varied in each category, and the number of brands using on-line channels has been increased consistently in all categories of clothing. The total number of stores is more influenced by turnover than capital size.

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