테마파크의 서비스스케이프와 지각된 위험, 감정, 재방문 의도 간 구조적 관계 (A Structural Relations between the Servicescape, Perceived Risk, Emotions, and Revisit Intentions of Theme Parks)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 25권 / 5호 / 147 ~ 167페이지
· 저자명 : 이려정, 김병용

초록

Theme parks are one of the fastest growing leisure industries today. However, difficulties lie in securing returning visitors along with worn-out facilities. In addition, low level of satisfaction is occurring in areas of price, waiting time and congestion. Therefore, this study aims to analyze the structural correlation between servicescape, perceived risk, emotions, and revisit intentions of theme parks. 305 Everland visitors have participated for sampling, and a structural model analysis has been used for verifying the thesis. Analysis results display that first, all servicescape factors of theme parks have a negative effect on functional and psychological risks. In addition, the design factor also caused negative effects on economic risks. Second, all perceived risk factors gave a negative effect on the positive emotions of visitors. In addition, the functional and psychological risks provided a positive effect on negative emotions. Third, emotional response from customers had a significant relationship with revisit intentions. Fourth, there were no direct influential relations between servicescape and revisit intentions. Finally, results have displayed that the economic risk caused a negative effect on the revisit intentions. As a result, several suggestions have been made for reducing perceived risk and enhancing the operations of servicescape within theme parks.

영어초록

Theme parks are one of the fastest growing leisure industries today. However, difficulties lie in securing returning visitors along with worn-out facilities. In addition, low level of satisfaction is occurring in areas of price, waiting time and congestion. Therefore, this study aims to analyze the structural correlation between servicescape, perceived risk, emotions, and revisit intentions of theme parks. 305 Everland visitors have participated for sampling, and a structural model analysis has been used for verifying the thesis. Analysis results display that first, all servicescape factors of theme parks have a negative effect on functional and psychological risks. In addition, the design factor also caused negative effects on economic risks. Second, all perceived risk factors gave a negative effect on the positive emotions of visitors. In addition, the functional and psychological risks provided a positive effect on negative emotions. Third, emotional response from customers had a significant relationship with revisit intentions. Fourth, there were no direct influential relations between servicescape and revisit intentions. Finally, results have displayed that the economic risk caused a negative effect on the revisit intentions. As a result, several suggestions have been made for reducing perceived risk and enhancing the operations of servicescape within theme parks.

참고자료

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