[영문에세이/essay] 경영전략/ OCBC(Oversea-Chinese Banking Corporation) 은행 관련 논문 과제물입니다.

소개

"[영문에세이/essay] 경영전략/ OCBC(Oversea-Chinese Banking Corporation) 은행 관련 논문 과제물입니다."에 대한 내용입니다.
Business Strategy/ OCBC Bank

목차

1. Executive Summary
2. Issues and Outlook Profile
2.1 Challenges in Cyber-Security and the Rise of Fintech Companies Present Opportunities for Differentiation Strategies
2.2 Challenges When Going into Digital Era
3. External Analysis
3.1 Political
3.2 Economic
3.3 Sociocultural
4. Internal Analysis
4.1 The Primary Activities
4.1.1. Inbound Logistics
4.1.2. Operations
4.1.3. Outbound Logistics
4.1.4. Sales and Marketing
4.1.5. Services
4.2 The Secondary Activities
4.2.1. Firm Infrastructure
4.2.2. Human Resources Management
4.2.3. Technology Development
4.2.4. Procurement
5. Strategy Implications from the Analysis
5.1. Overview of Strategy
5.2. 4 Points of Focus
6. Action Plan
7. Conclusion
8. Reference List and Bibliography
9. Appendices

본문내용

1. Executive Summary
In view of the current sluggish economy and the unpredictability of global headwinds, the three dominant local banks in Singapore (DBS, OCBC, and UOB) have decided to take a more prudent approach to growth.
The general consensus of OCBC’s leadership is to pursue sustainable growth through disciplined cost control. The bank is also strategically focusing on expanding the bank’s franchise in its key markets. OCBC posted a 1% net profit for Q2 2019, with the profit coming mainly from its private banking and wealth management franchise.
In terms of consumer banking, local markets are relatively healthy. However, the outlook is not as rosy. Great Eastern Holdings, OCBC’s insurance arm, has not been performing well since Q4 of 2018. There has been stiff competition in this semi-oligopolistic industry. DBS’s recently launched product, the DBS Multiplier Account, is directly competing with OCBC’s product, the OCBC 360 account.

참고자료

· Ang, K. (2019) OCBC Bank launches Singapore's first Financial Wellness Index. [online] Corporate News, Wealth Management, OCBC Group. Available from:
· https://www.ocbc.com/group/media/index.html
· [Accessed 12 September 2019]
· Aw, C. (2019) OCBC open to new partnerships for virtual bank licence. [online] The Straits Times. Available from: https://www.straitstimes.com/business/ocbc-open-to-new-partnerships-for-virtual-bank-licence
· [Accessed 14 September 2019]
· Choo, Y. (2019) Police, OCBC collaborate on automated data retrieval technology to enhance crime detection. [online] The Straits Times. Available from:
· https://www.straitstimes.com/singapore/police-ocbc-collaborate-on-automated-data-retrieval-technology-to-enhance-crime-detection
· [Accessed 9 September 2019]
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· [Accessed 9 September 2019]
· Economic Development Board Singapore (2018) How a Singapore bank stands out on the world stage with innovation. Available at: https://www.edb.gov.sg/en/news-and-events/insights/innovation/how-a-singapore-bank-stands-out-on-the-world-stage-with-innovation.html (Accessed 12 September 2019).
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· Lam, F. (2019) Singapore's 3 big banks can defend market share against fintech threats: Moody's. [online] The Business Times. Available from: https://www.businesstimes.com.sg/companies-markets/singapores-3-big-banks-can-defend-market-share-against-fintech-threats-moodys
· [Accessed 11 September 2019]
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· [Accessed 17 September 2019]
· Monetary Authority of Singapore (MAS) n.d., Monetary Policy, viewed 10 September 2019, <http://www.mas.gov.sg/>.
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· [Accessed 9 September 2019]
· OCBC Bank SWOT Analysis / Matrix n.d., Fern Fort University, viewed 20 September 2019, <http://fernfortuniversity.com/term-papers/swot/1433/1426-ocbc-bank.php>.
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· OCBC Group (2013-2018) Annual Reports. Available at: https://www.ocbc.com/assets/pdf/annual%20reports/2013/ocbc%202013%20ar%20corporate%20strategy.pdf (Accessed 9 September 2019).
· https://www.ocbc.com/assets/pdf/annual%20reports/2018/ocbc_ar2018_english.pdf (Accessed 9 September 2019).
· https://www.ocbc.com/assets/pdf/annual%20reports/2018/ocbc_ar2018_letter%20to%20shareholders.pdf (Accessed 9 September 2019).
· OCBC Group (2019) Strategy. Available at:
· https://www.ocbc.com/group/who-we-are/strategy.html (Accessed 9 September 2019).
· OCBC Group (2019) Business Strategy. Available at: https://www.ocbc.com/group/investors/business-strategy-oveview.html (Accessed 9 September 2019).
· ‘Singapore bank loans to grow sluggish 0.5% in 2019 amid rising trade tensions, slowing Chinese economy: Fitch’ 2019, [online] The Straits Times, 16 May, viewed 13 September 2019, <https://www.straitstimes.com/business/banking/singapore-bank-loans-to-grow-sluggish-05-in-2019-amid-rising-trade-tensions-slowing>.
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· [Accessed 11 September 2019]
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· [Accessed 9 September 2019]
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· [Accessed 17 September 2019]
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