AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

서지정보

· 발행기관 : 글로벌지식마케팅경영학회(GFMC)
· 수록지 정보 : Global Marketing Conference
· 저자명 : Osmud Rahman, Ryan Payne, Gregory Allan

영어초록

The objective is to explore how fashion websites affect consumers’ perception and evaluation of footwear. Mixed methodologies including eye-tracking experiments, field note and semi-structured interviews were conducted. According to our results, the relationship between pupil dilation and fixation count is related. Many participants were more concerned about the style and comfort of the product.

참고자료

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