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서지정보
ㆍ발행기관 : 한국국제농업개발학회
ㆍ수록지정보 : 한국국제농업개발학회지 / 27권 / 3호
ㆍ저자명 : 박승환
ㆍ저자명 : 박승환
목차
이론적 배경분석결과
결론 및 제언
ACKNOWLEDGMENTS
REFERENCES
영어 초록
The purpose of this paper is to explain and identify how factors that related in consumer trust in food safety such as trust in agricultural food institutions, monitering responsibility of agricultural food institutions and truth-telling of agricultural food scandle have influence on agricultural food trust and consumer's perceived risk, and agricultural food trust have an effect on perceived risk and repurchase intention, and then the perceived risk has influences on repurchase intention in agricultural food product setting. A survey study was conducted to collect the data with women as consumers who have experience of purchase at several types of retailing grocery stores. Structural equation modeling with SPSS 19.0 and Amos 16 were performed to test the research hypothesis. The results of the study are as follows: First, trust in agricultural food institutions, monitering responsibility of agricultural food institutions and truth-telling of agricultural food scandle are positively associated on agricultural food trust, and truth-telling of agricultural food scandle are positively associated on consumer's perceived risk, but not in trust in agricultural food institutions and monitering responsibility of agricultural food institutions. Second, agricultural food trust are positively associated on purchase intention, but is negatively associated on consumer's perceived risk. Finally, perceived risk has not influences on purchase intention.참고 자료
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