로컬푸드에 대한 가치인식이 구매 및 체험에 미치는 영향

서지정보

ㆍ발행기관 : 한국식생활문화학회 ㆍ수록지정보 : 韓國食生活文化學會誌 / 30권 / 1호
ㆍ저자명 : 원미경, 박영희, 이연정

목차

I. 서 론
II. 연구 내용 및 방법
1. 조사대상 및 기간
2. 연구내용 및 방법
3. 자료의 분석
III. 결과 및 고찰
1. 조사대상자의 일반적 특성
2. 조사대상자의 로컬푸드 관련 소비행동 특성
3. 로컬푸드에 대한 인식 정도
4. 로컬푸드 관련 관광행동 실태
5. 로컬푸드 체험활동 정도
6. 로컬푸드 구매정도 및 체험정도
7. 로컬푸드에 대한 가치인식이 로컬푸드 구매정도에 미치는영향 분석
8. 로컬푸드에 대한 가치 인식이 로컬푸드 체험정도에 미치는영향 분석
IV. 요약 및 결론
References

영어 초록

This study was conducted to examine the effects of local food value perception on purchasing and experience inconsumers. χ2-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: Themost common place for buying agricultural products was ‘hypermarkets’ (41.7%), and the most important factor forpurchasing local food was ‘local government’s certification products’ (23.7%). The most important value recognition itemfor local food was ‘I think that local food is a high-quality agricultural products.’ (3.74 points), followed by ‘I think that localfood have a value of respect for customers’ (3.61 points) and ‘I have a faith for the local food.’ (3.61 points) in that order.The main tourism experience activity was ‘food experience’ (49.0%), and information source of local food experiencetourism was ‘mass media (TV, newspapers, etc.)’ (37.3%). As age increased, experience of local food also increased. Themost effectual value recognition item for purchasing local food was ‘I think that local food have a value of respect forcustomers’. The most effectual value recognition item for increasing intake experience of local food was ‘I think that the localfood is high-quality agricultural products’.

참고 자료

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