FinalExam_International Marketing Management_MBA_Alto_by Prof Han, Sang Lin

소개

핀란드 Aalto 대학교 MBA 과정에서 과제로 작성한 리포트 입니다.

목차

없음

본문내용

1. A kind of danger of marketing managers keeping their attention on the sales only (not the customers) was named by T.Levitt. What is this called? (d )
a. Product concept b. Marketing concept c. Customer satisfaction
d. Marketing myopia e. none of these

2. Economic principle, ‘supply creates its own demand,’ represents ___( b )______
a. sales concept b. product concept c. marketing concept d. societal marketing

3. If you are making a purchase to satisfy the first of Maslow's five categories of human needs, you would be most likely to buy a ___( d )______
a. Greeting card b. Application form to the MBA program c. Tennis racket
d. Hamburger e. All of these

4. What name is given to the set of brands or products which are seen by consumers as acceptable to fulfill their needs? ___(d )______
A. inept set B. inert set C. evaluated set D. consideration set E. none of these

참고자료

· 없음