광고용어조사정리레포트

문서 내 토픽

• 1. Account

  주거래광고. 광고대행사가 거래하는 광고주, 흔히 client라고 함. 매체사와 거래하는 광고주는 관용적으로 sponsor라고 함.

• 2. Account Executive

  광고주 담당자. 거래광고주 광고 관리 담당자. 광고주 담당자는 광고 대행사에 소속되어 있으면서 광고 대행사에서는 광고주를 대변하고 광고주에 대해서는 광고대행사를 대표함.

• 3. Adpage

  광고면 열독율. 표적지역내의 특정 인쇄 매체 독자들 중 광고를 포함하고 있는 면을 실제로 본 사람들의 백분율.

• 4. Advertisement

  광고물. 좁은 의미의 광고로서 광고 메시지를 말하며 흔히 광고 작품이라 함.

• 5. Advertiser

  광고주. 광고의 주체로서 광고비용을 부담하는 조직체 또는 개인을 말함.

• 6. Advertising

  광고. 확인 가능한 광고주가 다양한 매체를 통해, 제품이나 서비스 또는 아이디어에 관해 통상적으로 유료이며 대개는 설득적인 정보의 비 대인적인 커뮤니케이션활동을 말함.

• 7. Advertising Agency

  광고대행사. 광고주를 위하여 광고를 기획하고 제작하여 광고매체에 게재 또는 발송하도록 하며 이와 관련된 재반서비스를 제공하는 독립된 기업을 말함.

• 8. Advertising Appropriation

  광고충당금. 광고주가 일정기간 동안 특정광고를 위해 사용할 금액의 총액

• 9. Advertising Budget

  광고예산. 기업이 광고목표를 달성하기 위하여 일정기간 동안 광고비로 지출하는 총비용. 광고예산을 편성하는 방법으로는 매출액 비율법, 경쟁자 대응법, 목표?과업 기준법, 지불능력 기준법 등이 있음.

• 10. Advertising Campaign

  광고캠페인. 광고주가 일정기간 동안 사용할 목적으로 광고전략을 설정한 뒤, 그에 따라 여러 개의 광고물을 만들어 다양한 매체에 일정 기간동안 집행하는 활동.

Easy AI와 토픽 톺아보기

• 1. Account

  An account in the context of business and marketing refers to a client or customer that a company or organization provides services or products to. Maintaining strong relationships with accounts is crucial for the success of any business, as it ensures a steady stream of revenue and helps build brand loyalty. Effective account management involves understanding the needs and goals of each account, providing personalized service, and continuously finding ways to add value. This can include offering tailored solutions, providing timely and responsive support, and identifying new opportunities for growth and collaboration. Ultimately, a well-managed account can become a valuable long-term partner, contributing to the overall success and profitability of the business.

• 2. Account Executive

  An account executive is a sales professional who is responsible for managing and maintaining relationships with a company's clients or customers. They serve as the primary point of contact between the client and the organization, ensuring that the client's needs are met and that the relationship remains strong and productive. Account executives are typically responsible for tasks such as understanding the client's business objectives, developing and implementing sales strategies, negotiating contracts, and coordinating the delivery of products or services. They must possess excellent communication and interpersonal skills, as well as a deep understanding of the client's industry and the company's offerings. Effective account executives are able to anticipate the client's needs, proactively address any issues or concerns, and continuously find ways to add value to the relationship. This role is crucial for maintaining long-term, mutually beneficial partnerships between a company and its clients.

• 3. Adpage

  An adpage, also known as an advertisement page, refers to a dedicated space within a publication, website, or other media platform where advertisers can place their promotional content. Adpages are a crucial component of the advertising industry, as they provide a platform for businesses to reach their target audience and communicate their marketing messages. The design and placement of adpages can have a significant impact on their effectiveness, as factors such as the size, location, and visual appeal of the advertisement can influence the viewer's attention and engagement. Adpages can take various forms, such as static displays, interactive elements, or even video content, depending on the medium and the advertiser's objectives. Effective adpage design and placement can help businesses effectively reach and engage their target audience, ultimately driving increased brand awareness, customer acquisition, and sales.

• 4. Advertisement

  An advertisement, or ad, is a form of communication used to promote a product, service, or idea to a target audience. Advertisements can take many forms, including print, digital, audio, and video, and can be delivered through various channels such as television, radio, newspapers, magazines, billboards, and social media. The primary purpose of an advertisement is to influence the audience's behavior, whether that's encouraging them to purchase a product, use a service, or adopt a particular mindset or belief. Effective advertisements are designed to capture the audience's attention, convey a clear and compelling message, and ultimately drive the desired action. Factors such as creativity, emotional appeal, and relevance to the target audience can all contribute to the success of an advertisement. In today's highly competitive and cluttered media landscape, the ability to create impactful and memorable advertisements is crucial for businesses and organizations seeking to stand out and connect with their target market.

• 5. Advertiser

  An advertiser is an individual, organization, or business that pays for and creates advertisements to promote their products, services, or ideas. Advertisers are responsible for developing the content, design, and messaging of their advertisements, as well as determining the most effective channels and platforms to reach their target audience. Effective advertisers must have a deep understanding of their target market, their competitors, and the latest trends and best practices in advertising. They must also be skilled in crafting compelling and persuasive messages that resonate with their audience and drive the desired actions, such as increased brand awareness, product sales, or website traffic. Advertisers may work directly with media outlets, advertising agencies, or other marketing professionals to plan, execute, and measure the success of their advertising campaigns. The role of the advertiser is crucial in the overall marketing and branding efforts of a business or organization, as their ability to create impactful and effective advertisements can significantly contribute to their success in the marketplace.

• 6. Advertising

  Advertising is the process of promoting a product, service, or idea to a target audience through various communication channels, with the ultimate goal of influencing their behavior and driving desired actions. Effective advertising involves a strategic and creative approach to capturing the attention of the audience, conveying a clear and compelling message, and ultimately persuading them to take a specific action, such as making a purchase, visiting a website, or changing their perception of a brand. Advertising can take many forms, including print, digital, audio, and video, and can be delivered through a variety of platforms, such as television, radio, newspapers, magazines, billboards, and social media. The success of an advertising campaign is often measured by metrics such as brand awareness, website traffic, lead generation, and sales. Effective advertising requires a deep understanding of the target audience, their needs and preferences, as well as the competitive landscape and the latest trends and best practices in the industry. By creating impactful and memorable advertisements, businesses and organizations can effectively communicate their value proposition, build brand loyalty, and ultimately drive growth and success in the marketplace.

• 7. Advertising Agency

  An advertising agency is a professional services firm that specializes in the creation, planning, and execution of advertising campaigns and marketing strategies for its clients. Advertising agencies employ a team of experts, including creative directors, copywriters, graphic designers, media planners, and account managers, who work collaboratively to develop and implement effective advertising solutions. These agencies offer a wide range of services, such as market research, brand development, media buying, and campaign analytics, to help their clients achieve their marketing and business objectives. Advertising agencies play a crucial role in the advertising industry, as they provide their clients with the expertise, resources, and creative talent needed to stand out in a crowded marketplace. By partnering with an advertising agency, businesses and organizations can leverage the agency's industry knowledge, creative capabilities, and strategic insights to create impactful and effective advertising campaigns that resonate with their target audience and drive measurable results.

• 8. Advertising Appropriation

  Advertising appropriation refers to the amount of money that a business or organization allocates to its advertising and marketing efforts. This budget is typically determined based on factors such as the company's overall marketing strategy, the competitive landscape, the target audience, and the expected return on investment (ROI) from the advertising campaign. Advertising appropriation can vary significantly across industries and business sizes, with larger companies often dedicating a larger percentage of their revenue to advertising compared to smaller businesses. The appropriation process involves carefully analyzing the company's financial resources, marketing objectives, and the potential impact of advertising on sales and brand awareness. Effective advertising appropriation requires a strategic and data-driven approach, as businesses must balance their advertising investments with other operational and financial priorities. By allocating the appropriate resources to advertising, companies can maximize the impact of their marketing efforts and drive sustainable growth and success in the marketplace.

• 9. Advertising Budget

  An advertising budget is the amount of money that a business or organization allocates to its advertising and marketing activities. The advertising budget is a crucial component of a company's overall marketing strategy, as it determines the resources available for creating, distributing, and promoting advertising campaigns. The size of the advertising budget can vary significantly depending on factors such as the industry, the company's size, the competitive landscape, and the desired marketing objectives. Effective advertising budgeting involves carefully analyzing the target audience, the expected return on investment (ROI), and the most cost-effective advertising channels and tactics. By allocating the appropriate resources to advertising, businesses can ensure that their marketing efforts are aligned with their overall business goals and maximize the impact of their advertising investments. A well-planned and executed advertising budget can help companies build brand awareness, drive customer acquisition and retention, and ultimately achieve sustainable growth and success in the marketplace.

• 10. Advertising Campaign

  An advertising campaign is a coordinated and strategic effort to promote a product, service, or idea to a target audience through various communication channels and marketing tactics. The primary goal of an advertising campaign is to influence the audience's behavior, whether that's encouraging them to make a purchase, visit a website, or change their perception of a brand. Effective advertising campaigns are typically developed and executed by a team of marketing and advertising professionals, who work collaboratively to create a cohesive and impactful message that resonates with the target audience. This process involves market research, creative development, media planning, and campaign measurement and optimization. Advertising campaigns can take many forms, including print, digital, audio, and video, and can be delivered through a variety of platforms, such as television, radio, newspapers, magazines, billboards, and social media. The success of an advertising campaign is often measured by metrics such as brand awareness, website traffic, lead generation, and sales. By developing and executing a well-planned and executed advertising campaign, businesses and organizations can effectively communicate their value proposition, build brand loyalty, and ultimately drive growth and success in the marketplace.

• 11. Advertising Appropriation

  Advertising appropriation refers to the amount of money that a business or organization allocates to its advertising and marketing efforts. This budget is typically determined based on factors such as the company's overall marketing strategy, the competitive landscape, the target audience, and the expected return on investment (ROI) from the advertising campaign. Advertising appropriation can vary significantly across industries and business sizes, with larger companies often dedicating a larger percentage of their revenue to advertising compared to smaller businesses. The appropriation process involves carefully analyzing the company's financial resources, marketing objectives, and the potential impact of advertising on sales and brand awareness. Effective advertising appropriation requires a strategic and data-driven approach, as businesses must balance their advertising investments with other operational and financial priorities. By allocating the appropriate resources to advertising, companies can maximize the impact of their marketing efforts and drive sustainable growth and success in the marketplace.